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Home 2018-01-21T16:56:03+00:00

Hi there!

Have you ever wondered where your clothing is coming from? Who made it? Or what route it has covered? If so, you are as curious as we are. You have probably found out by now that it is not so easy to find answers to these simple questions. The question that arises is why it needs to be this difficult to find these answers. Especially since our everyday choices have such a great impact on everything and everyone around us. But how can you make a well-considered choice, when the information needed is not available in the first place?

The answer to the problem mentioned above is transparency. We are Joe Pie and we are going to make the fashion industry transparent. We do not believe in quality marks, hundreds of assumptions and expensive audits. What we believe in, is technology.

We are developing an interactive web-tool, based on blockchain technology, which displays all relevant information in a simple and comprehensible way. ‘Track and trace’ purses, sweaters, t-shirts, anything you can think of from cotton plant to your favourite store; transparency to the fullest. Transparency will result in enhanced consumer trust, radical cost reduction and less social- and environmental scandals (win-win-win).

A combination of environmental impact, economical sense and the newest technologies. Why not be interested?

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